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TESTIMONIALS

Why publish your book with clark & Mackay

Clark & Mackay has helped 1,000+ authors like you all over Australia achieve their publishing dreams!

Your Book Publishing Process

As hybrid publishers, we provide professional publishing services based on the same processes that are used in the trade publishing industry. For example, all of our editors must have the necessary qualifications and experience to warrant their professional input into your book; our book designers are industry professionals who do not deviate from the quality control needed for the retail market to take your publication seriously; and our printing options are only handled by trade book printers, whose core focus is professional book production.

We also facilitate a distribution network through which we promote our titles in catalogues to distributors, suppliers, and retailers within the book selling industry. Our immediate focus is Australia, New Zealand, and the United States; however, our network also spreads to Canada, the United Kingdom, and Europe.

As hybrid publishers, it is our goal to create books that meet or exceed your expectations, while positioning you to thrive in the marketplace. Along with our comprehensive publishing process, focused on producing industry standard publications, we offer additional services and support in the areas of ghost-writing, writing mentorships, audiobook development, eBooks, as well as marketing strategies and book distribution services. This means that there is no need to draw from several different publishing professionals, as we have everything here under the one roof.

A structural edit is the most comprehensive editorial process, above which the only process is ghost-writing, idea inception, or our book writing strategies and packages. A structural edit does not involve checking for punctuation, spelling, or grammar, as this falls within the scope of the copy editor’s role. The structural edit’s consideration is to the actual sequence of sentences, phrases, and paragraphs, as well as the logical flow that makes up the manuscript as a whole. Think big picture of the manuscript.

It is very important to not that the structural editing process is not about changing your voice or rewriting your manuscript; instead, it will ensure that you receive constructive feedback with recommendations for improvement to your manuscript. This process assists with correcting and improving your work so as to best reach your target reader.

In some cases, your editor will be providing rewording of sentences, or suggesting paragraph and chapter reconstruction or rewording. This includes the removal of repetition to ensure your manuscript is in the best structural position to proceed with the book editing process.

The structural editing process can take up to 8 weeks to complete, though this is dependent on each book. Your publisher will alert you to the expected date of completion early in the process.

Copy editing, or line editing, is the romanticised idea of editing, through which an editor will review typographical and grammatical errors; however, interestingly, it is not the primary focus of this edit. Your editor will make suggested changes to sentence structure, clarity, sense, and flow, by ensuring that the presentation of the manuscript has clarity and clear flow of message and narrative. Your editor checks the content for reader comprehension, as well as producing checks for genre-specific tone, language, and terminology. Your copy editor will also ensure your chapter arrangement is logical, that the length is appropriate for the genre, and that the overall length of the book is on target.

Please note that we suggest the copy editing process is a necessity to ensure your publication can meet industry standards and have the best chance of success in the world.

The copy editing process can take up to 4 weeks to complete, though this is dependent on each book. Your publisher will alert you to the expected date of completion, early in the process.

The proofread is the last type of editing service that we provide, and please note that it should be used only as a last check. Your proofreader will focus only on spelling, typographical and grammatical concerns. If your manuscript has been through the full book editing process, your proofread should be a very quick process.

Your proofreader will review the manuscript for inconsistencies such as instances of unclear or weak phrasing, awkward repetitions, and will also be thoroughly reviewing your manuscript to find and address any subject-verb agreement problems, incorrect word choices, improper punctuation usage, as well as spelling, typographical and grammatical concerns. Additionally, and as we tend to provide the proofreading service as part of the typesetting and design stage, your proofread will also check for light formatting errors as well. They will also make sure the document adheres to the chosen style guide which you would have discussed with your publisher at the beginning of the editing process.

The proofreading process can take up to 4 weeks to complete, though this is dependent on each book. Your publisher will alert you to the expected date of completion early in the process. 

This process involves our team registering your book title, blurb, as well as the retail price, genre, and book size to your unique ISBN. This stands for International Standard Book Number, and as part of our service, we will organise both the paperback or the hardcover ISBN as well as your eBook ISBN.

From there, we will generate your unique barcode, which we can later place on your book cover design. We will also organise the pre-publication data with the National Library, and by doing so, are then responsible for the legal deposits to the National and State Libraries. This means that we do all the paper pushing for you. Phew!

To help us complete the process for you, your publisher will send you a form to complete. This form will include all the necessary information for us to lock in your unique ISBN. Please don’t be worried if you haven’t finalised your title, or are unsure of the price or other details, as we can help you.

The entire process of registering your unique ISBN, the cataloguing in publication data, as well as the generation of your unique barcode can take up to five hours of administration to complete.

We say that we don’t judge a book by it’s cover, but we do. And you know you do! In fact, it’s more often than not, the first thing that we see and the first thing that draws our attention is the cover design. What attracts our eye and helps us make that split decision to pick up the book is the book cover imagery and how it speaks to us. As such, during your publishing process, we need to explore your book cover idea and ensure that it is effective and relevant, but most of all eye-catching.

A very common thread in the field of design for commercial needs is to keep it simple. You know that saying ‘Keep it Simple, Silly’. This is because many consumers do not have time to understand hidden meanings, or contemplate intricate designs that may be within the design. They will instead, simply move to the next book, or worse, not even see your cover on the shelf.

In keeping it simple, the fonts that are chose, both for your book interior and cover design, are incredibly important. Your publisher will chose fonts that are simple and easy to read, and convey you and your book’s personality, and messaging as well. As such, your publisher might choose to show you a number of different fonts, though we maintain that whatever you choose, should be consistent across your social media and website, as it all makes your author platform.

Our cover design process involves the development of a design brief with your publisher. It is critical for the outline of style, images, fonts, and colours to be included. In many cases, our team will make the design based on the brief produced by your and your publisher, however, if there are specific materials that you would like to use, please let us know and we can ensure that they are included.

Our team will be able to work these elements into the design, or, if you have no idea, your publisher can direct the team from a blank canvas—but of course, a little bit of information goes a long way. From there, we will produce two previous of your potential cover before we move to the full design.

We do have a set amount of amendments ew can make to the cover design, which can include sampling different fonts and images, as well as shuffling their placements. These small changes do take time, so we allow up to two hours of amendments.

Aside from the design of your book cover, the format and typesetting of your book can be a very exciting process. What you might not know, is that the book format and typesetting process is actually the result of very careful planning and attention to detail. Our book design team will work hard behind the scenes to make sure we have the proper styles, spacing, and fonts that are in theme with your book, your personality, and your message. Of course, your publisher will work with you to ensure we have chosen the right book dimensions for your market and your word count as well. It can be a very delicate balance.

When the full format of your book is complete, your publisher will review the design, focusing on the elements that you, or the reader would be unlikely to consider or even notice. It is highly likely that there will even be rounds of amendments prior to you receiving the file for your author review.

Once the file is sent to your for review, you will also be sent an amendments form to make notes of any changes, relevant to the overall look and feel of the book. Your amendments should only focus on formatting issues, stylisation of fonts, and other design elements. Please note that any major changes in font, book size, or spacing will be seen as outside the amendments process. Additionally, your publisher will discuss with you that no serious editorial changes should be made at this stage. 

Clarity of communication is very important between you and your publisher during the design process. While you might not know the industry expected standards for format and typesetting of a book, your team are well versed.

The format and typesetting process can be quite succinct, with the preview taking roughly 1 week, and the full design taking up to 3 weeks to complete. Any amendments will have another 1 week of turnaround time. Once finished, your book will be ready for one last round of proofreading before we head into production!

Now that your book cover design and book format are complete, we are ready for the printing process! Depending on the size of the print run you are wanting to produce, there are three types of printing that we employ. Your publisher will discuss the options with you based on your budget, your book printing quantity, as well as your marketing strategy and whether we are printing paperback or hardcover.

The first type of printing is for very low quantities, and is known as Print On Demand (POD). With our POD system, we can print as few as one book at a time. It is a very los cost option for authors wanting to break into the market, and does come with some interesting positives and negatives. For example, with the low cost entry, there are limitations on the sides and paper stocks that we can choose from. And the price is relatively set, meaning there are no economies of scale when printing larger quantities. There are, however, lots of positives to this system as well. Consider if you have sales offshore, this book printing option will allow you to print in the country of the order, and then ship the book as a local shipment, rather than having to ship it all the way around the world. This can save you lots on shipping!

From there, the next type of printing is digital printing. This type of production is really the mainstay of our book printing facility, as most of our orders are produced in this fashion. We work from our book printing facility in Brisbane, Australia, where the whole process is managed locally. Digital production is highly economical for authors looking to produce mid-range quantities of books. This would be in the range of 50 up to 1000 books. There are minor limitations to this process, especially when looking at producing hardcover books, and books that have lots of colour pages as well. The major positive with this type of book printing process, is the short lead time, as we are able to produce books within roughly two weeks from approval.

Lastly, offset book printing is the printing process we employ when looking to produce more than 1000 books, or books with lots of colour pages, and hardcover books as well. Offset book production is employed in what we call economies of scale. This means that the price per unit drops dramatically when printing in large quantities. While we always strive to keep our book production within our local facility, our primary focus is to ensure you are making a return on your investment. As such, we have book printing partners in Malaysia, India, Singapore, and Hong Kong that we have worked with for many years.

As you move through the book publishing process, your publisher will discuss the different options with you and confirm the print costs in line with the initial quote that you were given at the start of your book publishing journey. The final price will be dependent on a number of factors that include the book’s size, the number of pages, as well as the paper stock, book cover finish, and the type of binding.

To being your book printing process, we will first produce a proof copy. This is called a rally proof, and is normally a loose-leaf copy of the book produced on the same paper and the same press for you to review before we proceed. At this stage, it is important to confirm that you are happy with the paper stocks, the colours, and of course, the size of your book. Your publisher will work with you to ensure you are happy to approve and proceed, and oversee any changes that you might want to make. The proofing stage is very important as a last minute check of the book before we proceed to print. So be sure to check everything very thoroughly!

From there, and once you have approved the proof copy, your publisher will press the big green print button! In terms of timeline, proof copies, regardless of which book printing method they have been produced through, will take approximately 2 weeks to be printed, checked, and sent to you. Once approved, you can expect:

  • 2 week turnaround for any book produced through POD (plus delivery time);
  • 2 week turnaround for any book produced digitally (plus delivery time);
  • 8 to 10 weeks turnaround for any offset print run, allowing time for the book printing and binding, delivery to port, shipping, customs clearance, delivery to our warehouse for checking, and then, finally, delivery to you.

Get started on your book publishing journey today, by telling us about you and your book, as well as which package is best for you!

Available Services
Self Publishing Author
Independent Author
Professional Author
Founder's Legacy
Publishing Consultation
ISBN, Barcode, and Legal Deposits
Professional Copy Editing
Stunning Book Format and Typesetting
Wonderful Cover Design
Book Printing (paperback)
100 Copies
100 Copies
200 Copies
200 Copies
12 Months of Publishing Support
Worldwide Book Distribution
Author Marketing Materials
Your Unique Author's Webpage
Book Marketing Strategy
Media Kit Construction and Distribution
Press Release Construction and Distribution
Audiobook Recording, Mastering, and Distribution
Social Media Management
3 Months
6 Months
Review and Awards Outreach
Social Media Content Strategy
Paid Advertising Management
Author Branding Experience
Author Legacy Experience
PR Strategy and Implementation
Self-Editing and Self-Formatting Resources
Book Writing Strategy and Ghost Writing

we are happy to advise on the best solution and a competitive price on your printing requirements

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